2004-12-18

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Making affiliate marketing work for you

What is an affiliate program?

With the proliferation of goods and services now available on the Internet, advertisers look to individuals and companies to help sell their products by utilizing webmasters and others to spread the word.

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Choosing an affiliate Program

What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.

No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.

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